• Presented By: eM+C
• Sponsored By: Bronto
• Duration: One hour
• Speakers: Tom Sather, Director, Professional Services, Return Path and Alex Romeo, Email Marketing Manager, House Party, Inc.
• Moderator: Melissa Campanelli, Editor in Chief, eM+C
•
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In this session, originally broadcast as part of the 2010 All About eMail Virtual Conference & Expo-Announcements from virtually all the global mailbox providers this year has resulted in a completely new inbox - one that offers more filtering controls and management tools for consumers, and a whole new set of rules for how marketers must engage subscribers in order to be considered worthy of reaching the inbox consistently. This panel of experts presents the rules from the postmaster view, offering a rare perspective for marketers to understand how and why postmasters at providers like Yahoo!, AOL, MSN/Hotmail and Gmail place email messages in various folders. You'll learn from those fighting spam on the front lines, and take away actionable ideas for improving the reputation of your own email program.
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